Woman having a video interview

7 Advantages of Video Interviewing

Modern technology has revolutionised the hiring process in recent years. One way it has done so is with video interviewing, which has provided efficiency for recruiters in screening applicants while also improving the candidate experience. As well as saving valuable time and resources, video interviewing provides a more structured recruitment process that is fair and relevant for both candidates and recruiters.

Here are our top advantages of video interviewing:

  1. Lessens scheduling problems. Finding the best time for the candidates and the interviewer can be a difficult task especially if their schedules don’t match. With video interviewing, you can send the link to the interview to the candidate for them to do remotely in their own time.
  2. Tracks performance more efficiently. By recording candidates’ responses to the same questions, video interviewing enables you to easily compare each candidate and see who among them stands out. By having the ability to make notes and look at the top performers in the interview, you can easily prioritise the candidates you want to move forwards in the process.
  3. Provides convenience for passive candidates. According to LinkedIn’s Global Talent Trends in 2015, 70% of candidates are passive or not actively searching for jobs. For passive applicants who are still employed, doing face to face interviews may entail leaving the office, making excuses, or experiencing transportation issues. Hence, video interviewing can be instrumental in tapping the busy professionals you are aiming to reach by allowing them to complete the first stages of the application process in their own time outside of working hours.
  4. Gauge the candidate’s technological skills. Given that a lot of jobs right now are very technology-driven, it is important to assess candidates’ command over technology in the screening phase. This can be done at a basic level with video interviewing, possible as it will require basic navigational skills on the computer and the internet.
  5. Promotes flexibility in business processes. Using video interviewing technology can give your candidates the impression of a flexible company that is open to implementing new technologies and innovative business processes. This can give candidates a good impression of your company, showing that your business can adapt to changing times.
  6. Eases the pressure for your candidates. It is true that not all applicants have the confidence to do face-to-face interviews but can still be relevant to the job being offered. Through video interviews, this problem can be alleviated so you can expand your talent pool much further. If these candidates are taken further through the process, the video will give you an idea on how they may perform in a face-to-face interview, allowing you to coach them – if passing the candidate to a client interview.
  7. Reach remote workers. The COVID-19 pandemic has increased remote working due to necessity, this opens the door for increasing opportunities for ongoing remote work. This could mean that recruitment is no longer limited to recruiting within a specific area, but [for some roles] recruiters can reach candidates from more locations or even abroad. Video interviewing provides a convenient way to initially screen these remote candidates.
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